Importance of SEO in Digital Marketing

What is SEO?

SEO starts for Search Engine Optimization. Search Engine Optimization refers to a skill that can be used to appear and rank on search engines such as Google, Bing, Yahoo, etc.

SEO is crucially important in Digital Marketing which makes a business establish its identity through a website unlike other ways like paid ads. With this, one can generate organic traffic without paid ads and much more consistent in its own way.

Why should we use SEO?

SEO is not just to drive organic traffic to your web property. It is rather a long-term approach to building authority on the web.

It creates a positive and trustworthy image in the minds of the customers. It enables us to share useful information and helpful advice in the form of blog posts/articles.

With this, customers tend to convert much effectively and can estimate whether one knows what he is talking about.

How does SEO work?

It all starts with search engines, mainly Google. Search engines’ main responsibility is to provide quality and most content to their users or searchers.

Search engines crawl index and rank posts according to more than 200 factors. If anyone searches a specific query in Google i.e. Keywords is their(google) function to deliver results to the users.

Eg: What are the best SEO practices? 

There are two types of optimizations: On-Page Optimization and Off-Page Optimization. 

Benefits of SEO

Unlike other ways of Digital Marketing SEO has numerous benefits and advantages such as:

Long-Term Visibility:

SEO is known for long-term consistent traffic and its benefits over paid ads.

Although it requires persistence and vision, it’s worth implementing. When a keyword ranks on top of Google’s first page it becomes evident about the content quality and traffic storm.


This doesn’t mean that SEO never requires investment.

Like other paid forms of traffic, SEO does require investment but it is much rewarding and worthwhile as an article ranked first on google always generates results passively and doesn’t require money to feed all the time. After a while, it seems to be a free traffic source when the investment is recovered.

Domain Authority:

Domain Authority (DA) determines the EAT ( Expertise Authoritativeness and Trustworthiness), a great ranking factor.

This is measured by backlinks, the more backlinks a website has, the higher is the DA.

SEO helps in boosting Domain Authority by creating great helpful content that attracts users and other websites to link to. 

When to use SEO?

It is time to use SEO when there is absolutely no online visibility of a website/business and also, to generate traffic, leads, and revenue growth.

SEO traffic and leads are much converting as its organic nature and not an ad pop-up traffic. 

Why does your business need SEO?

As we all know with this pandemic the entire game of marketing has changed.

People and businesses have moved online. It shall be a smart move to implement SEO on business websites and improve online visibility.

It’s not just the traffic, leads and stuff rather it’s about brand building, authority, and customer retention. 

Lastly, why does SEO matter?

SEO is one of the major aspects of Digital Marketing and is solely responsible for the organic growth of a business online. It performs its way into the information revolution and enables anyone to make a presence on the web with the right skills and expertise.

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